actress noa tishby 300x168 Act For Israels Noa Tishby Speaks About Israel AdvocacyAdvo­cat­ing for Israel from depths of the Hol­ly­wood scene requires a fair amount of brav­ery. Our very own Noa Tishby stands up for Israel, and does it the way she tack­les life: head-on. Though Noa is no stranger to the media, Act For Israel is par­tic­u­larly hum­bled by the recent arti­cle by one of our favorite pro-Israel orga­ni­za­tions. The staff at ISRAEL21C work tire­lessly to high­light Israel’s con­tri­bu­tions to the globe.

Abigayl Klein Lich­man con­tributed the recent ISRAEL21C arti­cle: “Noa Tishby: Hol­ly­wood Hot­shot and Israel Advocate”:

Not only is Tishby the first Hol­ly­wood hon­cho who can boast that her Israeli army ser­vice trained her to “wield any weapon like she means it and kick some seri­ous ass,” as she play­fully reveals on her per­sonal web­site, she’s also unafraid to par­lay her star­power into polit­i­cal clout on behalf of her native country

Smart, sexy and suc­cess­ful, 30-something actress/producer Noa Tishby is in a class by herself.

Not only is Tishby the first Hol­ly­wood hon­cho who can boast that her Israeli army ser­vice trained her to “wield any weapon like she means it and kick some seri­ous ass,” as she play­fully reveals on her per­sonal web­site, she’s also unafraid to par­lay her star­power into polit­i­cal clout on behalf of her native country.

I started Act for Israel at the end of 2010,” she tells ISRAEL21c in utterly unac­cented Eng­lish. Designed in coop­er­a­tion with the Min­istry of For­eign Affairs as a dig­i­tal nexus for Israel advo­cacy, the orga­ni­za­tion aims “to win the war of ideas” and pro­vide oppor­tu­ni­ties for media movers and shak­ers to expe­ri­ence Israel for themselves.

I was frus­trated by the lack of avail­able infor­ma­tion, and after the [Gaza] flotilla inci­dent I saw the need to do some­thing,” she explains.

Sex­i­est woman in Israel

Action” may as well be Tishby’s mid­dle name. She’s been a house­hold word in Israel since play­ing the lead in the musi­cal King David at 16, fol­lowed by a major role on Israel’s prime-time drama Ramat Aviv. Numer­ous TV shows and films later (as well as the first English-speaking album by an Israeli artist, which hit the top of the charts), Tishby’s image was splashed across bill­boards and mag­a­zine cov­ers in Israel and Europe.

By the time she was voted “sex­i­est woman in Israel” in 2007, she had one foot firmly planted in Los Ange­les, rack­ing up cred­its in films and TV shows includ­ing NCIS, CSI: Miami, Las Vegas and Nip/Tuck.

I’ve been going back and forth for about nine or 10 years,” she says. “When peo­ple ask where I live, I say ‘Tel Aviv and LA.’ I go to Israel every two to three months.”

Tishby broke new ground by sell­ing In Treat­ment to HBO. She is co-executive pro­ducer for this Emmy– and Golden Globe-winning drama that pre­miered in 2008, based on the award-winning BeTipul — the first Israeli tele­vi­sion show to become an Amer­i­can series.

“When you are in Israel, you see what you’re fed in the media is not nec­es­sar­ily true,” says Noa Tishby.

Through her Noa’s Arc pro­duc­tion com­pany, Tishby brought two addi­tional Israeli tele­vi­sion projects to HBO and another to MTV. The owner of rights to numer­ous tele­vi­sion, film and the­ater projects from Israel and else­where, Tishby says only that she’s “work­ing on a cou­ple of things,” but word has it that she may bring King David to Broadway.

Chang­ing per­cep­tions in Hollywood

She’s proud of hav­ing forged a new link between her two homes. “When I arrived in LA, there wasn’t the kind of sym­bi­otic rela­tion­ship between Israel and Hol­ly­wood that exists today,” she says.

But ask what accom­plish­ment is her great­est source of pride, and Tishby becomes intro­spec­tive. “Being able to have a career I love and a mar­riage I love is some­thing to be proud of,” she responds after a moment of thought.

She and her Aus­tralian hus­band, Andrew ¼nsberg, enjoy ski­ing together — they recently returned from the slopes in Mon­tana — and dot­ing on their white Labrador, Tuli.

Her strik­ing good looks belie the truth that Tishby doesn’t get much beauty rest. She sim­ply has too much to do, much of it involv­ing Israel advo­cacy. A vocal mem­ber of AIPAC (the Amer­i­can Israel Pub­lic Affairs Com­mit­tee) and the Israeli Lead­er­ship Coun­cil), last Decem­ber she hosted a star-studded Broad­way gala for the OR Move­ment, an orga­ni­za­tion ded­i­cated to devel­op­ing and pop­u­lat­ing the Negev and Galilee.

And now there’s Act For Israel, whose web­site declares, “We believe that Israel has the right to live in peace and secu­rity, and that all peo­ple deserve the right to live in dig­nity. Our goal is to share this cen­trist posi­tion with a wide audi­ence to cor­rect mis­in­for­ma­tion, end demo­niza­tion, stop dele­git­imiza­tion, and to give Israel a well-needed voice.”

In mid-March, the group spon­sored its first press expe­di­tion for influ­en­tial reporters and blog­gers Claire Berlin­ski, Chuck DeVore, Seth Man­del, Tim Mak and Mol­lie Ziegler Hem­ing­way. “It was extremely suc­cess­ful. When you are in Israel, you see what you’re fed in the media is not nec­es­sar­ily true,” says Tishby, who also con­tin­ues to accept film and TV roles.

Grow­ing up with four sis­ters and a brother in Tel Aviv, she spent a lot of time on the his­toric Kib­butz Dega­nia in the Galilee, which her grand­mother helped found. This is still one of her favorite spots on earth.

As a res­i­dent of both TA and LA, Tishby finds these two flashy cities quite dis­sim­i­lar. “Life in Tel Aviv starts later and ends later, very much like in Europe,” she says. “LA is very work-oriented, which I love, but nightlife in Tel Aviv is way bet­ter. It’s a lot more accessible.”

A smooth nav­i­ga­tor of both cul­tures, Tishby feels that import­ing Israeli enter­tain­ment has shifted per­cep­tions in Hol­ly­wood. “When they hear ‘Israel,’ those in the indus­try def­i­nitely have new ideas of what they think of — not war and con­flict, but good mate­r­ial and con­tent. This is very impor­tant to me.”

Fast facts: Noa Tishby

Favorite movies: Casablanca and Moulin Rouge.

Last movie seen: Paul.

Favorite music: The Scot­tish pop band Travis, Queen, the Bea­t­les and Israeli artist Gidi Gov– “any­thing melodic that I can sing to and chill out to.”

Favorite foods: Every­thing but cilantro.

Great­est per­sonal fear: Dis­ap­point­ing people.

 

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Photo credit: Yaniv Edri for Zmanim Modernim

 

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